…and we will throw in a free bottle of copywriting cleaner spray. [Said in my best Billy Mays voice]
Okay, the title is a little cheesy (watch the video at the link to see why I chose that wording) , but I just watched the outrageous marketing video at Make My Logo Bigger. I almost fell out of my chair. This is a great example of outrageous advertising.
All kidding aside, video marketing has been growing for years on the net. Primarily due to the increased bandwidth available to the average user. And rightly so, video marking should be a component of most internet marketing projects. People have a very short attention span and hitting them with a compelling video and grabbing them quick is necessary if you want to share more detailed stuff. A number of folks with a lot of experience in online video marketing however are realizing that it takes more than video to help a small business.
Just today I saw a fairly well known internet video marketer who is not only promoting his video skills, but is adding a few other goodies to the mix…. Google Maps, Wordpress and email opt-ins. I suspect this is because he also realizes that it takes more than video to improve traffic and conversions on a site. The Google Maps, Wordpress and opt-ins are nothing new to internet marketers however. They are pretty basic items that are only a small part of a bigger arsenal available.
Don’t get me wrong, they are all very valuable things to have, and depending on your competition they may be enough to make a difference. In more competitive markets however, you will need the skills and expertise of a “full service” internet marketer. You will need someone who can do heavy duty page optimization, link building, copywriting, social media marketing IN ADDITION to good old site building (using Wordpress), video marketing, email marketing and google maps.
One size doesn’t fit all and as you grow you need a bigger shoe 
Everyone knows that it’s better to be on page 1 Google than on page 2 or beyond. What most people don’t know is that it makes a huge difference where you are on page 1. To be on page 1 is good, but the difference between the first link and the last link is huge. You will get 14 times more clicks as the first link vs the bottom link.
I was researching some recent data about the trends in Small Businesses use of the internet and their satisfaction with their existing website (if they have one). I’ll write a summary post of that info later (the link about the report is at the end of this post), but I ran across another post from a CPA advising new small businesses to simply build a DIY $10 website.
A professional SEO consultant should first take the time to understand your business and help you define the most important keywords for your website. Keywords are simply those words or phrases that you type into Google, or other search engines to find results. For example, if you owned a dental practice in a town named Flowery Branch and SEO consultant should help you optimize your site for keywords such as “Flowery Branch Dentist” and NOT keywords such as “Dentist”. The keyword “Dentist” is not the phrase that a potential client to this business would be typing in when they are looking for a new dentist to visit. This is a very simple example, but hopefully it helps you to understand the importance of having a seasoned SEO consultant that knows how to do keyword research.
Another good source of user data is eMarketer, and they also recently reported that U.S. online video viewers will grow to 188 million by the end of 2013 and more than half of the U.S. population will view videos online in the same year.
