Search Engine Optimization (SEO)
SEO is the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine. There are two types of search results that are returned, Organic (Free) and Paid. SEO is primarily concerned with organic search results. The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user. SEO is the combination of research, art, creative writing and detailed analysis. When done properly, it places your website at a place where you can expect your business to improve.
A professional SEO consultant should first take the time to understand your business and help you define the most important keywords for your website. Keywords are simply those words or phrases that you type into Google, or other search engines to find results. For example, if you owned a dental practice in a town named Flowery Branch and SEO consultant should help you optimize your site for keywords such as “Flowery Branch Dentist” and NOT keywords such as “Dentist”. The keyword “Dentist” is not the phrase that a potential client to this business would be typing in when they are looking for a new dentist to visit. This is a very simple example, but hopefully it helps you to understand the importance of having a seasoned SEO consultant that knows how to do keyword research.
Search engines operate with algorithms and specialized software, sometimes called “crawlers” or “spiders”–that read the source code and page content of websites to determine what they’re about. Search engine spiders like websites that are easy to get around , contain relevant content and are linked to by other good sites, so it would seem like a fairly simple equation. In reality SEO can be quite complex and the search engines are constantly changing and new competition for your keywords can appear overnight.
I break down SEO into two categories, On-Page SEO and Off-Page SEO. On-Page SEO relates to the actual website content. Off-Page SEO consists of building links back to your website and using other types of Internet Marketing to point the search engines back to your site and increase the authority of your site in the eyes of the search engines.
In summary, SEO is important because most people on the Internet find what they are looking for using search, whether it is a search portal like Google or Yahoo or the onsite search within YouTube or MySpace. This means that making content findable by search is important to the success of that content. SEO is important because if your web pages are not targeting the right keywords to draw the attention of the top search engines the likelihood of potential traffic to your site will never grow. When your pages are SEO friendly some of the obvious advantages to expect can be, increased traffic, and more traffic means more sales and publicity.
We at Marketing Hunters are committed to providing the best SEO solutions to small businesses. By doing this we help improve sales and profits and reduce advertising expenses.
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