Internet Marketing Cream – Just 19.97

…and we will throw in a free bottle of copywriting cleaner spray.   [Said in my best Billy Mays voice]

Okay, the title is a little cheesy (watch the video at the link to see why I chose that wording) , but I just watched the outrageous marketing video at Make My Logo Bigger.  I almost fell out of my chair.  This is a great example of outrageous advertising.

All kidding aside, video marketing has been growing for years on the net.  Primarily due to the increased bandwidth available to the average user.  And rightly so, video marking should be a component of most internet marketing projects.  People have a very short attention span and hitting them with a compelling video and grabbing them quick is necessary if you want to share more detailed stuff.   A number of folks with a lot of experience in online video marketing however are realizing that it takes more than video to help a small business.

Just today I saw a fairly well known internet video marketer who is not only promoting his video skills, but is adding a few other goodies to the mix…. Google Maps, Wordpress and email opt-ins.  I suspect this is because he also realizes that it takes more than video to improve traffic and conversions on a site.   The Google Maps, Wordpress and opt-ins are nothing new to internet marketers however.  They are pretty basic items that are only a small part of a bigger arsenal available.

Don’t get me wrong, they are all very valuable things to have, and depending on your competition they may be enough to make a difference.  In more competitive markets however, you will need the skills and expertise of a “full service” internet marketer.  You will need someone who can do heavy duty page optimization, link building, copywriting, social media marketing IN ADDITION to good old site building (using Wordpress), video marketing, email marketing and google maps.

One size doesn’t fit all and as you grow you need a bigger shoe