I’ve included a great video that explains the importance of the “Long Tail” in your Internet Marketing efforts. Check it out and read my comments after the video….
There are some great take aways from this video.
1. This is great news if you are trying to break into a very competitive market.
By focusing some of your marketing efforts on building good content (targeted towards the long tail) you have a chance to grab some of the 75% of the search volume that the “big boys” are ignoring. As a side benefit, you eventually start to rank for those ultra competitive keywords as a side effect.
Your challenge : Determine what those long tale phrases might be and get content on your site for those.
2. Don’t base all your marketing decisions on existing high traffic keywords.
3. As search engines continue to integrate other multimedia sources in their organic search results, don’t forget about video.
Google recently released a tool that exposes some of the search data for YouTube. This was part of the new YouTube paid advertising program, similar to their traditional AdWords program. Since a lot of businesses are still very slow to adopt video marketing as a integral part of their marketing efforts, this could be an opportunity to rank (within YouTube) for long tail keywords.
Your Challenge : Make video marketing a strategic piece of your game plan and pay close attention to the video title/description (they are vitally important).
In order to take advantage of this long tail strategy, you need someone on your team or working for your team that understands how to address these challenges. If you have questions about this strategy and how it applies to your business, contact me and let’s talk.