September 3, 2010

Local Search – Are You There?

Local Consumers Are Using

The Internet Right Now To Find

Your Product or Service.

Are You There?


You Can’t Afford Not To Be Findable In Today’s Market

Small businesses should understand that the Internet is replacing the Yellow Pages. And just like the good ol’ days of the Yellow Pages, when a customer starts searching they are usually ready to buy.

Will They Be Able To Find You?

If your local business doesn’t have an internet presence as part of your advertising strategy then you probably can’t be found in the place where 80% of potential local customers start their search for your product or service.

Your Customers Expect You To Be On The Internet

Whether you are a real estate agency, plumber, dentist, lawyer,contractor, it doesn’t matter, if you can’t be found on the internet you are losing business. Even if you have a webisite that isn’t being promoted it’s like putting up a billboard in the desert. It still means no customers.

Does Your Current Web Site or Internet Advertising Convert Visitors Into Customers?

If you are in business to make money then your website should have a sole purpose. Convert visitors to customers! While many business websites are nice to look at, they completely ignore the principles of salesmanship. Remember the goal is not to just have a website. It is to make money.

Geographically Targeted Searches For Local Business

Is your local business competing with national companies for front page of the search engines. That is a loosing proposition.

Doing the right things to be found locally by your customer base requires an entirely different strategy than that employed by national branding websites.

The Fastest Way To Get In Front Of Your Potential Customers

Your online presence isn’t limited to a website. The internet is constantly evolving. According to a recent study search engines are now the #1 Media type consumers use to find local businesses. That means you.

Did you know there are several avenues for customers to find you online even if you don’t have a website?

You can gain new customers in as little as a few hours.

Our methods are designed to get you found fast by utilizing our special arsenal off site campaigns for your business. Direct response methods are implemented to drive traffic to your web site, telephone or storefront utilizing:


Online Coupons

Directory Submissions

Google and Yahoo Local Listings

Regular Ad Submission To Online Classifieds

Internet Marketing is not about having a web site. I’ts about being found by local customers ready to do business with you.

Online Video for Businesses in Gainesville, GA – How important is it?

Well, it could be pretty darn important, if you believe the latest data from comScore,Inc, a leader in measuring the world on the Internet.
They released a report in July 2009, showing that 158 million U.S. internet users are now watching online videos on a regular basis. This happens to be the largest number they have recorded to date.

Gainesville Video Marketing MontageAnother good source of user data is eMarketer, and they also recently reported that U.S. online video viewers will grow to 188 million by the end of 2013 and more than half of the U.S. population will view videos online in the same year.

Now get this, in the month of July 2009, there were a total of over 21 Billion (Yes, the billion with a B) videos viewed around the world.  Wow !

They broke the videos down by categorizing them as either coming from Google, Viacom Digital or Microsoft sites.  Of those 3 sites, guess who took the TOP DOG share of the views?  Yep, you probably guessed it…. Google.  Google accounted for 42 percent of all videos viewed online and within that group, YouTube captured over 99% of that traffic.  As a whole, Google accounted for almost 9 Billion viewed
videos.

So if you think that video isn’t important, you might want to think again…. Before your competition decides to try it and starts grabbing customers away from your biz.

The good news is, YOU ARE NOT TOO LATE ! Now is the perfect time to jump on this bandwagon.  Other studies confirm the continued growth of online videos, including video’s viewed on mobile devices.  That is a whole other subject for later.  I’ll follow up with a post later where I’ll show you that you don’t have to spend thousands of dollars to get a video posted that will help turn internet visitors into walk-in customers.